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MultiChoice Group
Source: MultiChoice Group |

MultiChoice Shares Insights to Content Success at MIP Africa

MIP Africa forms part of Fame Week Africa, a week-long festival focusing on African television, music, and film

Authenticity, hyperlocal stories, and a visceral understanding of the audience are pivotal indicators for success in the African television and film landscape. While various insights, overwhelmingly practical and actionable, were shared during a MultiChoice panel discussion at MIP Africa this week, these three indicators served as a throughline for how…

MultiChoice Group
Source: MultiChoice Group |

MultiChoice expands hyperlocal territory

The group’s long-established hyperlocal strategy is a multi-pronged, hybrid approach combining local content acquisition, local production, and the development of local content through international production partnerships

Pan-African entertainment company MultiChoice (MultiChoice.com) has further expanded its hyperlocal offering with the launch of two new TV channels – Maningue Magic and Kwenda Magic – for audiences in Mozambique and Angola respectively. The group’s long-established hyperlocal strategy is a multi-pronged, hybrid approach combining local content acquisition, local production, and…